| By ColdFusion News Desk |
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| December 6, 2006 01:00 PM EST |
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11,660 |
Hot Banana Software Inc. (www.hotbanana.com),
a provider of Web content management software for marketing and a subsidiary of
J.L. Halsey, has entered into a channel partner agreement with the Bokka Group
(www.bokkagroup.com)
of Denver, Colorado.
The Bokka Group, formerly known as Braincrumbs, Inc., is an
Internet marketing and Web development company that specializes in turnkey
Internet marketing solutions for the building industry. The Bokka Group is
already successfully selling, implementing and supporting Hot Banana’s Web
Content Management Suite + Active Marketing Solution.
“Our area of expertise is personalized marketing, and that
means taking our clients far beyond search engine optimization to brand
optimization,” said Dallas Johnson, co-founder and president/interactive
director, the Bokka Group. “With Hot Banana Web sites we are able to provide
creative, scalable solutions that can be efficiently managed across an entire
organization. Hot Banana also enables us to create optimized Web site
experiences for our clients that come with built-in, hit-the-ground-running
eMarketing capabilities.”
The Bokka Group recently implemented Hot Banana on its own
brand and Web site relaunch, as well as on several of their current clients’
sites.
Hot Banana’s Web Content Management + Active Marketing
Solution is a complete, full-function, integrated solution that consolidates
many tasks and functions related to powering Web sites and eMarketing, such as
creating and optimizing lead-generation campaigns, acquiring and capturing
sales leads, improving lead conversions and building customer engagement and
retention programs.
