ColdFusion News Desk

Recognizing that a Web site’s content and core design play a critical role in search engine optimization, seven companies recently chose to power their Web sites with Hot Banana (www.hotbanana.com), the SEO-friendly Web content management solution (CMS) from J.L. Halsey.

Hot Banana designed its software specifically to generate pages that rank well in search engines. Built from the ground up as an SEO-friendly CMS, Hot Banana improves organic rankings by aligning a site’s content and technical design in a way that allows the search engine spiders and robots to visit and find content quickly for improved indexing and ranking.

“A company’s ultimate goal is to be found online, and that’s a science and an art that increasingly goes beyond optimizing search keywords,” said Krista LaRiviere, general manager, Hot Banana. “The Hot Banana infrastructure is inherently designed for search engine optimization. We help companies make all the pieces of their online presence work together – Web site content, search engine marketing, keyword optimization – so people can find their sites, and they can turn more of their visitors into customers.”

Joining Hot Banana’s client roster are:

• Octopz (http://www.octopz.com/)
• Committee for Children (http://www.cfchildren.org)
• You Design It (http://www.youdesignit.com/)
• Street Brains (http://www.streetbrains.com)
• Simple Tuition (http://www.simpletuition.com/resource)
• Choice Hotels (Micro Sites – http://www.choicehotels.ie/hotels/choice/home, http://www.choicehotels.no/hotels/home)
• Diversity in Practice (http://www.diversityinpractice.org/)